“Deer+Almond people aren’t the same people as Moxies people,” said a friend, sorting through the target audience of a campaign she was putting together.
Of course not. They’re so different.
She was right. Right?
Deer+Almond people wear knitted toques and corduroy. Moxies people wear backwards caps and lettermans.
Right?
Right.
Wait a minute, I thought, as I sat down at a table in the dim St. Vital Moxies. Wait just a minute.
Am I a Moxies person?
Well, I’m here.
But, I’ve been to Deer+Almond, too.
I have a toque, but I don’t own corduroy. I wear a backwards cap sometimes, but I don’t own a letterman.
Am I a Deer+Almond person?
Is anyone?
Maybe.
Maybe more people are a bit of both.
Maybe more people are a bit of everything.
Maybe it’s just helpful to sort people into easily targeted categories. Fair enough. I can get down with that.
But, how can my advertising, my writing, my marketing, my whatever, recognize that there are Deer+Almond+Moxies people? How do I talk to people, not demographics?
Can I? Should I?
So many questions. And, I only have, like, seven weeks to figure it out.
Then, I’ll graduate. Then, I’ll know everything.
Right?
Here’s what I had at Moxie’s Grill and Bar:
This image was stolen via the dark powers of the internet.
Parmesan chicken & crispy prosciutto sandwich: on ciabatta bread with house-made herbed cheese, roasted red pepper sauce & baby arugula leaves.
Impressions: The herbed cheese gives the sandwich a fresh smell and flavour, marrying nicely with the arugula leaves. The ciabatta bread is no different than the ciabattas elsewhere, but the soft, dense sandwich holders lovingly embrace the cheese-crusted chicken.
What made it? Crispy prosciutto. Salty, crispy, crunchy. The large slices of prosciutto were the star of this otherwise classic sam.
Power Goes Out (to eat) 