Liondogs

My first experience at the Cannes Lions International Festival of Creativity was not what I expected.  Yes.  It was a film reel of award-winning advertisements, but:

I saw advertisements from years ago (apparently Winnipeg is behind the times).

I saw advertisements for Lady Gaga.

I bought a ticket in advance, but met no one who asked to see or rip or scan or look at it.

It was not what I expected.

Still, it was awesome.  The most talked about ad that night was Toshiba and Intel’s The Beauty Inside film.  Shown in approximately 4 000 episodes, the 10 000 minute film told the story of Alex, who wakes up in a new body every morning.

While the audience (including me) groaned before each new episode, I wondered how I’d feel if I saw this film somewhere else.  I wonder how I’d feel if I saw it at a movie theatre, or on YouTube.

I wonder how I’d feel if no one told me it was an ad.

Watch it, if you’ve got a free couple days, and let me know what you think of it.  Is it advertising?  Is it content?  Is it both?

Before the screening, I visited the Yellow Dog Tavern on Donald Street.  You should go.  Before anything.  After anything.  Whenever.

Here’s what I had at the Yellow Dog Tavern:

Philly Cheese Steak Panini:  steak strips grilled to perfection topped with sauteed onions, peppers, cheese & white wine peppercorn sauce on an Italian panini.  $11.00

Impressions:  Loaded with impressive chunks of steak.  I’ve found steak sandwiches to have either one long plank of meat resembling cardboard (Fox and Fiddle) OR a thin layer of shaved ‘steak.’  The Yellow Dog Tavern is leaps and bounds ahead of others I’ve had in the city. The sauteed onions and peppers were few but gave the sandwich a sweet crunch.  The sandwich comes with a choice of salad or homemade kettle-cooked potato chips.  Get the chips.  You also get a small cup of french onion dip, complete with sweet shreds of onion.

What made it? White wine peppercorn sauce.  This savoury and sweet sauce was the perfect creamy contrast to the crunchy bread.  Thicker than other peppercorn sauces, this brings the rest of the sandwich together perfectly.